美国电子零售商务市场将在2014年达到2500亿美元

根据Forrester Forecast的资料显示,美国零售业的电子商务领域将以每年10%CAGR的速度增长，此增长率将一直维持到2014年。2009年的零售业的电子商务增长了11%，而零售业的总增长率只有2.5%

Flora认为更有意思的数据是如下的数据：

While $155 billion worth of consumer goods were bought online last year, a far larger portion of offline sales were influenced by online research. Forrester estimates that $917 billion worth of retail sales last year were “Web-influenced.” It also estimates that online and Web-influenced offline sales combined accounted for 42 percent of total retail sales and that percentage will grow to 53 percent by 2014, when the Web will be influencing $1.4 billion worth of in-store sales.

9100亿美元的线下交易是源于网络，线上和网络影响的线下交易总共达到了总交易额的42%。 这个数据将在2014年达到53%。 到时候，网络影响下的线下交易将达到1400个亿美金。从侧面证明了 “在线上获取信息，在线下进行买卖” 市场的巨大

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